Apple Back to School 2024: When and what is Apple’s back to uni deal?

Macworld

Apple holds a Back to School promotion every year (now known as the Higher Education Offer to avoid confusion because it’s only open to students once they enter higher education, and the institutions and teachers, not school-age children). As part of the deal, Apple offers an incentive with purchases of qualifying Apple products.

Apple’s ‘Back to School’ deal runs in various locations around the world during the summer months. The deal usually ends about a month after the first university semester begins in that country.

Apple Higher Education Offer has already run in Australia, New Zealand, Brazil and South Korea, where it started on January 4 and ran until March 13, 2024.

The offer will likely start in June in the U.S. and Canada, and in July for the U.K. and Europe.

It is likely that, when the deal starts up in the Northern Hemisphere, Apple will again give vouchers away with select product sales.

In recent years Apple has tended to give away vouchers with qualifying purchases of iPads and Macs, but in the past the company has given away AirPods. Apple gave away vouchers in Australia and New Zealand this year, which was a change from 2023 when it gave away AirPods. However, Apple gave away AirPods or the Apple Pencil with certain purchases in Brazil and South Korea in 2024, so it’s still possible that Apple will switch back to AirPods for the deal in the Northern Hemisphere.

Read on to find out when Apple’s Higher Education giveaway will start where you live and what the deal is likely to include. We also explain who qualifies and how to take advantage of Apple’s education deal.

What is Apple’s Back To School offer?

For a long time, Apple gave away a pair of AirPods with qualifying sales of certain Macs and iPads as part of its education promotion, but in the summers of 2022 and 2023 (at least in the U.S., Canada, U.K. and Europe) Apple didn’t give away AirPods to students. Instead, Apple offered gift cards with qualifying purchases. Students get different gift card denominations depending on the products purchased. Not all Apple products are included in the offer.

This means those taking advantage of the deal get more choice about what they spend their money on, rather than being limited to headphones. Apple also offers gift cards during its Black Friday shopping event.

Apple doesn’t offer the same deal everywhere though. When Apple kicked off its student deal in Australia, New Zealand, and other Southern Hemisphere locations in January 2023, students in those countries were able to choose a free pair of AirPods with their qualifying purchase. But in January 2024 the deal was back to vouchers again, which can, of course, be exchanged for AirPods. However, those based in Brazil could still claim free AirPods with a Mac or free Apple Pencil with their iPad purchase in January-March 2024.

This isn’t the only education-related saving Apple offers though. Apple doesn’t only offer education-related deals during the summer months. All products sold to students via Apple’s Education Store include a discount all year round, so you can always make a saving on Apple products, as long as you qualify. The summertime education-focused deal is in addition to these year-long discounts Apple offers to students and education institutions. We explain everything you need to know about getting a discount, including how much you can save as a student and how to use Apple’s Education Store, in our Guide to shopping in the Apple Education Store.

We also have advice about the Best Mac for Students and the Best iPad for Students. You may also like to read our Apple student buying guide.

Apple Back to School Sale Dates 2024

The Higher Education deal runs at different times depending on which side of the Earth you are based. Apple runs the promotion at different times in different places due to differences in when the school year starts around the globe.

Apple runs the promotion in the southern hemisphere in the first few months of the year. Hence, if you live in Australia, New Zealand, South Korea and Brazil Apple’s deal ran from early January to March 13 2024.

The same deal runs between June and late September/October in North America, and between July and October in Europe and the UK.

In Australia and New Zealand the deal ran between January 4 and March 13, 2024.
Apple’s Higher Education Offer will probably start around June 3, 2024 and run until September 30 in the U.S.
In the U.K. and Europe, the deal is likely to run from July 15 to October 21, 2024.

Apple Back to School Sale U.S. & Canada dates 2024

June 3 thru September 30 – ESTIMATE

In 2023 the deal started on June 5 and ran until October 2 in North America, which was a longer period than traditionally. In 2022 the deal ran from June 24 to September 26, while in 2021 the deal ran from June 17 to September 27. In 2020 Apple launched the U.S. sale on 15 June with an end date set for 29 September, although Apple ended up extending the end date to October 12 instead, moving it to just a day before Amazon’s Prime Day, which took place over October 13-14, 2020.

Apple Back to School Sale UK/Europe – dates 2023

July 15 to October 21, 2024 – ESTIMATE

In 2023 the deal ran from July 13 to October 23. In 2022 Apple’s Higher Education Offer (aka Back to School Sale) started on July 14 and ran until Monday, October 20. Apple U.K.’s Back to School Sale in 2020 started on July 9 and lasted until October 29. Apple launched its 2019 sale on July 9, and its 2018 sale began on July 12.

Apple Back to School Sale Australia/New Zealand/South America/South Korea 2024

January 4 to March 13, 2024 – CONFIRMED

The dates in Australia, New Zealand, Brazil, and South Korea correspond with the new school year there. In 2023 the deal ran from January 18 to March 13. In 2022 the deal ran from January 6 to March 14, 2022. In 2021 the sale ran from January 7 to March 16. In 2023 the deal started a little later on January 18.

What is Apple’s education offer in 2024?

Apple tends to either give away vouchers or AirPods with qualifying purchases. Read on to find out what is likely to be Apple’s Back To School promotion where you are.

Australia and New Zealand

When the deal kicked off in Australia in early 2024 the offer included free Apple Gift Cards. This deal finished on March 13, 2024.

Students could get a free gift card with the following purchases:

AU$240 with a MacBook Air, MacBook Pro, or iMac
AU$160 with a Mac mini
AU$160 with an iPad Air or iPad Pro
AU$120 with an iPad 10th Gen
20% off AppleCare+ is also available

Visit Apple Australia’s website for more information. The terms and conditions of the deal in Apple Australia are here.

There were similar gift voucher savings in New Zealand.

Brazil and South Korea

In Brazil and South Korea Apple gave away AirPods with Mac purchases and Apple Pencil with iPad purchases from January to March 13, 2024.

What was Apple’s education offer in 2023?

U.S.

In the summer of 2023, U.S. students were able to get gift cards with qualifying Apple purchases.

For summer 2023 students could get the following:

Buy an iMac, MacBook Pro, or MacBook Air and get a $150 Apple gift card.
Buy a Mac mini and get a $100 Apple gift card.
Buy a 12.9-inch iPad Pro, 11-inch iPad Pro, or iPad Air and get a $100 Apple gift card.

This is similar to summer 2022 when students could:

Buy a MacBook Air, 13-inch, 14-inch or 16-inch MacBook Pro, or a 24-inch iMac and get a $150 Apple Gift Card.
Buy an iPad Air (5th gen), iPad Pro 11-inch or 12.9-inch, and get a $100 Apple Gift Card.

The terms and conditions of the deal are here: U.S.

Apple’s education discounts are available all year round. Visit the U.S. Education Store and Canada Education Store for more information.

U.K. and Europe

For summer 2023 students could get the following with qualifying Apple purchases:

Buy an iMac, MacBook Pro, or MacBook Air and get a £130/€150 Apple gift card.
Buy a Mac mini and get a £100/€100 Apple gift card.
Buy a 12.9-inch iPad Pro, 11-inch iPad Pro, or iPad Air and get a £100/€100 Apple gift card.

For summer 2022 students could:

Buy an iPad Air (5th gen), iPad Pro 11-inch or 12.9-inch, and get a £80 Apple Gift Card.
Buy a MacBook Air, 13-inch, 14-inch, or 16-inch MacBook Pro, or a 24-inch iMac and get a £120 Apple Gift Card.

The terms and conditions of the deal are here: U.K.

Apple’s education discounts are available all year round. Students and educators need to log in via UNiDAYS website to see the offers. Educational Store discounts are usually up to £280 for U.K. students. See Apple’s terms and conditions.

Apple

Which products are part of Apple’s Education offer?

Qualifying purchases for Apple’s deal in 2024 included: iMac 24‑inch, MacBook Pro, MacBook Air, Mac mini, iPad Pro 12.9‑inch, iPad Pro 11‑inch, iPad Air and iPad 10th generation.

In summer 2023 qualifying purchases included: iMac 24‑inch, MacBook Pro, MacBook Air, Mac mini, iPad Pro 12.9‑inch, iPad Pro 11‑inch, and iPad Air.

Students can also take advantage of a reduced subscription to Apple Music with which they get access to Apple TV+ when they buy an Apple product. Read: How to get the student deal for Apple Music and free Apple TV+.

How to get Apple’s Back To School deal

As long as you are based in an area where Apple is running the deal at the time of your purchase, and are a student in higher education, or about to start higher education, you can qualify for Apple’s Higher Education deal and get a free pair of AirPods (or gift cards if that’s what the deal is). There are more details about who the deal applies to below.

Note that if you qualify you are able to get discounts all year round by shopping in the Apple Education Store, so you don’t need to shop during the Back to Uni deal period to get a bargain.

In the U.S. you need to visit Apple’s US Education Store, but logging on from your university network may make the process easier.

In the U.K. you can visit the UK Education Store, but you will also need to verify your student or staff status with UNiDAYS.

Go to the Apple Education Store for other regions using the links below:

When you make your purchase you will be able to request the Apple Gift Card.

Who can get Apple’s Back to School deal?

If you are registered at a higher education facility (that’s post-K12 education, universities, and colleges) you will qualify for the free AirPods deal as well as Apple’s usual education discount. Employees of these institutions can also qualify. If you are a parent buying for your student offspring then you can also qualify. Here are Apple’s Ts&Cs for the U.S.

Alternatively, if you are an employee of a public or private K-12 institution/school in the U.S. or Canada you are also eligible. Apple’s Education pricing isn’t available to parents with kids at school, but a homeschool teacher can qualify.

Even when Apple isn’t running the Back to School Deal students and education institutions can still take advantage of its standard educational pricing on its Educational Pricing page (US here / UK here).

Which iPads are included in Apple’s Back to School deal?

Macwelt/Apple/Amazon

Not every Apple product you can buy in the Education Store is included in the deal.

In 2023 Apple included the following iPads in the deal in the U.S & U.K.:

iPad Air (5th gen)
iPad Pro 11-inch (4th gen)
iPad Pro 12.9-inch (6th gen)

It’s notable that Apple didn’t include the cheaper iPad 10th gen, or even the older 9th-gen iPad in the 2023 deal. The iPad mini was also omitted. It will be a surprise if Apple includes the new M4 iPad Pro or M2 iPad Air in the deal for 2024, because they are so new.

You can still get discounted Educational Pricing on the iPad and iPad mini if you qualify, you just won’t be able to get the freebie.

If you don’t qualify for the education pricing we have a separate guide on where to get the best deals on the iPad. For advice about which iPad to buy read: Which iPad is best for students.

Which Macs are included in Apple’s Back to School deal?

Foundry

Not every Apple product you can buy in the Education Store is included in the promotion. Apple doesn’t usually offer incentives to buy the newest Apple products, but this year it does appear to be including the new 15-inch MacBook Air in the deal.

In 2023 the following Macs were included in the deal: