Best iPhone Prime Day Deals 2025: Unmissable bargains!

Macworld

If you’re in the market for a new iPhone, Amazon’s Prime Day sales might be a good time to find a deal—with a few caveats.

In the U.K., you can find the latest iPhones at Amazon and at other resellers. With Prime Day upon us we’re seeing discounts on the iPhone 16 series and on the older iPhone 15 models. If you aren’t sure which iPhone to buy take a look at our iPhone buying guide and our comparison of every iPhone.

If you’re in the U.S., you won’t see deals on new iPhones (only renewed/refurbished items), but there are still plenty of savings on iPhone accessories, which we will also include below.

The iPhone models and accessories here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed every Apple product we recommend and we won’t tell you to buy something that’s not an actual deal.

For all the best Prime Day deals on Apple products see our roundup of the Best Apple Prime Day deals.

Best Amazon Prime Day iPhone deals

If you’re in the U.K. the iPhone Amazon often offers a discount on the full price of an iPhone. These deals are usually even better for Prime Day. In fact, there is £105 off the newest Apple iPhones.

These are the best iPhone deals we are seeing right now:

iPhone 16e (128GB): £494 (£105 off, RRP £599) PRIME DAY DEAL
iPhone 16e (512GB): £594 (£105 off, RRP £699) PRIME DAY DEAL
iPhone 16e (512GB): £794 (£105 off, RRP £899) PRIME DAY DEAL
iPhone 16 (128GB): £698 (£101 off, RRP £799)
iPhone 16 (512GB): £998 (£101 off, RRP £1,099)
iPhone 16 Plus (128GB): £799 (£100 off, RRP £899)
iPhone 16 Plus (512GB): £1,099 (£100 off, RRP £1,199)
iPhone 16 Pro (128GB): £898 (£101 off, RRP £999)
iPhone 16 Pro (512GB): £1,198 (£101 off, RRP £1,299)
iPhone 16 Pro Max (512GB): £1,298 (£101 off, RRP £1,399)
iPhone 15 (128GB): £598 (£101 off, RRP £699)
iPhone 15 Plus (128GB): £698 (£101 off, RRP £799)

For more discounts, take a look at our roundups of iPhone 16 deals in the U.S and iPhone 16 deals in the U.K, as well as our pick of the best iPhone 15 deals.

@macworld.com
Avoid getting screwed on Prime Day primeday #apple
♬ original sound – Macworld – Macworld

Prime Day: Best iPhone accessory deals

While Amazon doesn’t sell the latest iPhone in the U.S. outside of the partnership with Boost Infinite, Prime Day can be a great time to get iPhone accessories. Here are the best sales we’re tracking. Have a look at our round up of Best iPhone 16 cases for 16 & Plus, 16 Pro & Pro Max and The best iPhone 15 series cases to see if there are any bargains to be had.

We’re tracking Apple subsidiary Beats alongside AirPods here, but you could also grab a bargain on some headphones by checking our roundup of the Best earbuds for iPhone and best over-ear headphones.

U.S.

AirPods Pro 2 (USB-C case): $149 ($100 off, MSRP $249)
AirPods 4: $89 ($40 off, MSRP $129)
AirPods 4 (with ANC): $119 ($60 off, MSRP $179)
AirPods Max (USB-C): $399 ($150 off, MSRP $549)
Apple USB-C Charge Cable (2m): $21.99 ($7 off, £29)
Apple USB-C Charge Cable (2m): $21.99 ($7 off, MSRP £29)
Apple 35W Dual USB-C compact Port Power Adapter: $50 $9 off, MSRP $59)
Apple 35W Dual USB-C Port Power Adapter: $39 $20 off, MSRP $59)
Apple MagSafe Charger (2m): $40 ($9 off, MSRP $49)
Beats Solo 4: $100 ($100 off, MSRP $200)
Beats Solo Buds: $60 ($20 off, MSRP $80)
Beats Studio Pro: $180 ($170 off, MSRP $350)
Beats Pill: $100 ($50 off, MSRP $150)
Powerbeats Pro 2: $200 ($50 off, MSRP $250)

U.K.

AirPods Pro 2 (USB-C case): £179 (£50 off, RRP £229)
AirPods 4: £113 (£16 off, RRP £129)
AirPods 4 (with ANC): £149 (£30 off, RRP £179)
AirTag (4 pack): £84 (£35 off, RRP £119)
Single AirTag: £28 (£7 off, RRP £35)
Beats Solo 4: £114 (£85.95 off, RRP £199.95)
Beats Studio Buds+: £99 (£80.99 off, RRP £179.99)
Beats Studio Pro: £166.25 (£182.75 off, RRP £349)
Beats Pill: £89 (£60.99 off, RRP £149.99)
Beats Solo Buds: £46 (£33.99 off, RRP £79.99)

Prime Day: How can I get the best iPhone deals?

Many items in the Amazon Prime Day Sale are only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window. You’ll also get free one or two-day delivery and access to Amazon Prime Video and all that content.

One tip when you click on a good deal—even if it’s from a Macworld page—is to check that the product isn’t redirected to a refurbished model, and the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is.

In order to take advantage of some Prime Day deals, you need to be an Amazon Prime member. Amazon Prime costs $14.99 / £8.99 / AUD$6.99 on a monthly basis (but can be canceled after 30 days) and gives you two-day free delivery and access to Prime Video.