Amazon Prime Day 2025: When is Prime Day and how to get the best deals

Macworld

Summer is nearly here, and that means beaches, baseball, and everyone’s favorite sale, Prime Day! Amazon’s annual Prime Day will be held from July 8-11, and there may be no better time to get your hands on Apple gear. Read on for all the details.

When is Prime Day 2025?

Amazon has announced that Prime Day will run between July 8 and July 11, which is similar to the time frame to Amazon’s usual summer sale event. However, this is the first time Prime Day will last four days, meaning there will be even more opportunities to save.

There will likely be another Prime Day Sale later in the year: Amazon has also run a sale in October in recent years.

Best Prime Day Deals so far

Prime Day is here and there are already loads of Apple deals to get right now:

U.S. Prime Day Deals

Apple Pencil Pro: $99 ($30 off, MSRP $129)
AirPods Pro 2 (USB-C case): $149 ($100 off, MSRP $249)
AirPods 4: $89 ($40 off, MSRP $129)
AirPods 4 (with ANC): $119 ($60 off, MSRP $179)
AirPods Max (USB-C): $399 ($150 off, MSRP $549)

iPad mini (A17 Pro, 128 GB): $379 ($120 off, MSRP $499)
11-inch M3 iPad Air (128GB): $479 ($120 off, MSRP $599)
Apple Watch Series 10 (42mm): $280 ($119 off, MSRP $399) PRIME DAY DEAL
Apple Watch Series 10 (46mm): $310 ($119 off, MSRP $429) PRIME DAY DEAL
Apple Watch Ultra 2 w/Milanese Loop: $649 ($250 off, MSRP $899)

13-inch M4 MacBook Air (256GB): $849 ($150 off, MSRP $999)
14-inch M4 MacBook Pro (512GB): $1,429 ($170 off, MSRP $1,599)
16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,249 ($250 off, MSRP $2,499)
16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,596 ($403 off, MSRP $3,999)
M4 Pro Mac mini (24GB RAM, 512GB): $1,259 ($140 off, MSRP $1,399)
M4 iMac (8-core GPU, 256GB): $1,149 ($150 off, MSRP $1,299)

U.K. Prime Day Deals

iPhone 16e (128GB): £494 (£105 off, RRP £599) PRIME DAY DEAL
iPhone 16 (128GB): £698 (£100 off, RRP £799)
AirPods Pro 2 (USB-C case): £179 (£50 off, MSRP £229)
AirPods 4 (with ANC): £149 (£30 off, MSRP £179)

iPad (A16, 128GB): £284 (£45 off, RRP £329) PRIME DAY DEAL
iPad (A16, 512GB): £560 (£69 off, RRP £629) PRIME DAY DEAL
13-inch iPad Air (M3, 128GB): £750 (£49 off, RRP £799)

Apple Watch Ultra (2nd gen): £659 (£140 off, RRP £799) PRIME DAY DEAL
Apple Watch Series 10, 42mm: £295 (£104 off, RRP £399) PRIME DAY DEAL
Apple Watch SE (2nd gen), 44mm: £215 (£34 off, RRP £249) PRIME DAY DEAL

13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £849 (£150 off, RRP £999) PRIME DAY DEAL
15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM) £1,029 (£170 off, RRP £1,199) PRIME DAY DEAL
14-inch M4 MacBook Pro, 1TB/16GB RAM, £1,619.97 (£184 off, RRP £1,799)
14-inch M4 Pro MacBook Pro, 512GB/24GB RAM, £1,749 (£250 off, RRP £1,999)
14-inch M4 Max MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)
M4 Mac mini, 256GB/16GB RAM, £499 (£100 off, RRP £599) PRIME DAY DEAL
M4 Mac mini, 512GB/16GB RAM, £692 (£170 off, RRP £799) PRIME DAY DEAL
M4 Pro Mac mini, 512GB/24GB RAM, £1,205 (£194 off, RRP £1,399) PRIME DAY DEAL
M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)

Apple Pencil Pro: £109 (£20 off, RRP £129)
AirTag (4-pack): £84 (£35 off, RRP £119) PRIME DAY DEAL
Magic Mouse (white): £59 (£20 off, RRP £79) PRIME DAY DEAL

Where to find the best Prime Day deals on Apple products

Right here! We’ll be covering scouring Amazon for the best Apple deals during Prime Day. So just stay tuned to Macworld and we’ll tell you which deals are worth your time. Below you will find links to our product-specific deals round-ups.

FAQ

What is Prime Day?

Prime Day is Amazon’s twice-a-year shopping event that happens in July and then again in October.

During the Amazon sale event a ton of tech products get their best discounts. Oftentimes, these discounts are better than we’ll see on Black Friday— and we expect to see great discounts across the board for Apple tech, from iPads to MacBooks, Apple Watches, and everything else. We also see loads of discounts on storage, monitors, chargers, and smart home tech. If you’re also into Amazon’s brands (Kindle, Ring, Echo, etc.), expect fantastic deals for those too.

Recently the sale has lasted 48 hours, but in 2025 Amazon is running the Prime Day sale for four days!

What do you need to do to get access to Prime Day deals?

As its name suggests, the best Prime Day deals are strictly for Amazon Prime members. So, if you’re paying for a subscription to get free shipping and faster deliveries, as well as a bunch of other perks, you’re already good to go.

If you’re not already subscribed, you can start a 30-day free trial, just make sure the trial extends through the Prime Day dates.

Amazon Prime costs $14.99 per month or you could pay $139 for the whole year. If you’re a student, you can get it for as little as $7.49 per month or $69 per year. Discounts are also available for people who receive government assistance.

If you don’t want to sign up for another subscription, there will still be plenty of discounts that come with such requirements. But you’ll miss out on the best prices, Lightning Deals, and of course, 2-day shipping.

When was Prime Day in previous years?

In previous years, Amazon’s Prime Day event lasted for 48 hours, and always started on a Tuesday. Let’s check out the exact dates:

2024: July 16-17 and October 8-9
2023: July 11-12 and Oct 10-11
2022: July 12-13 and October 11-12
2021: June 21-22
2020: October 13-14

The first year Prime Day was held was in 2015 when Amazon wanted to celebrate its 20th anniversary with a bang. The sale was so successful that it stuck around and we’re happy it did because the discounts are impressive and many brands use Prime Day as the chance to lower the price more than they usually would.

Yes and no. Let us explain. As the name suggests, Prime Day was designed as a special sale event to reward Prime members with special prices. So, you’d need to have a subscription to the service ($14.99/£8.99/AUD$6.99 per month or $139/£95/AUD$59 per year). If you’ve never been a member, you can also sign up for the 30-day free trial to cover the Prime Day deals.

However, there are loads and loads of deals available during the event when a subscription to Prime is not necessary. They will just be straight-up discounts that anyone can enjoy. Whether or not your favorite products from Apple and other big brands will fall into this category remains to be seen.

Will there be discounts on Apple products for Prime Day?

We usually see great discounts on pretty much all products from Apple. Newer devices don’t see huge discounts, but older products, including MacBooks as well as iPads and AirPods often do.

Amazon will also run deals on Apple accessories, including Apple Pencils, keyboards, and mice, as well as stands, chargers, and cables from third-party accessory makers such as Anker and Logitech.