Amazon Prime Day 2025 returns July 8-11: All you need to know

Macworld

Summer is nearly here, and that means beaches, baseball, and Prime Day! Amazon has announced that its annual Prime Day will be held from July 8-11, and there may be no better time to get your hands on Apple gear, plus accessories for Macs and iPhones, as well as other tech of interest to Apple diehards. Read on for all the details.

When is Prime Day 2025?

Amazon has announced that Prime Day will run between July 8 and July 11, which is similar to the time frame for recent summer events. However, this is the first time Prime Day will last four days, meaning there will be even more opportunities to save.

When was Prime Day in previous years?

In previous years, Amazon’s Prime Day event lasted for 48 hours, and always started on a Tuesday. Let’s check out the exact dates:

2024: July 16-17 and October 8-9
2023: July 11-12 and Oct 10-11
2022: July 12-13 and October 11-12
2021: June 21-22
2020: October 13-14

What do you need to do to get access to Prime Day deals?

As its name suggests, the best Prime Day deals are strictly for Amazon Prime members. So, if you’re paying for a subscription to get free shipping and faster deliveries, as well as a bunch of other perks, you’re already good to go. If you’re not already subscribed, you can start a 30-day free trial, although we’d suggest waiting a couple more weeks, at least, so you can make sure the trial extends through all potential Prime Day dates.

Amazon Prime costs $14.99 per month or you could pay $139 for the whole year. If you’re a student, you can get it for as little as $7.49 per month or $69 per year. Discounts are also available for people who receive government assistance.

If you don’t want to sign up for another subscription, there will be plenty of discounts that come with such requirements. But you’ll miss out on the best prices, Lightning Deals, and of course, 2-day shipping.

What can you expect on Prime Day?

Prime Day is the sale event when a ton of tech products get their best discounts. Oftentimes, these discounts are better than we’ll see on Black Friday— and we expect to see great discounts across the board for Apple tech, from iPads to MacBooks, Apple Watches, and everything else. We also think we’ll see loads of discounts on storage, monitors, chargers, and smart home tech. If you’re also into Amazon’s brands (Kindle, Ring, Echo, etc.), expect fantastic deals for those too.